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Advantages to Consumers
Personalization
l   Currently, there are many proprietary ways of accessing information in  catalogs, stock data, and so on. XML improves the presentation of the information for its end use because…
it separates the structure of data from the way data is presented!!!
When marked in an XML format, "smart" agents can customize the information to be viewed according to the preferences of the end user and the capabilities of the client device.